Miss us? Yeah, we’ve been quiet for a little while. Maybe you thought we took the offseason to lay on a beach in the southern hemisphere. We wish. Many fans often ask what we do during the offseason, assuming we take some time off or work a second job. Nah, we’re full time, year round – and the offseason is when it gets busy! Seriously. The regular season runs so smoothly for us all because of the time we put in during these winter months. Like any event, the setup is the hard part. You ace a test by studying, not sitting down day of and taking it.
Two major projects have engulfed us this offseason. First, we upgraded our ticket interface. Initially, you won’t notice a different when purchasing tickets online or over the phone. Eventually you’ll find advanced improvements to the single game ticket purchase flow. Internally, we’re experiencing a complete change. Our updated Tickets.com web-based software is shiny and new with all sorts of bells and whistles. It’s an adjustment period from our previous system, but it’s great to advance forward.
The second project is the 2011 E-Brochure. We live in the geographical capital of online communication. It’s only natural that we steer away from the printed brochure and move toward majority online communications. Working with Channel 1 Media, an industry leader in online professional sports brochures, we created what we hope is an informative and fun e-brochure where A’s Season Ticket Holders can obtain renewal information and all fans can learn about the schedule, ticket/suite/premium seating options, and promotional item information. Members of the A’s Ticket Operations staff, MLB.com, and Channel 1 Media put a lot of time and effort into the piece. We think it turned out great. You can find a version of it at oaklandathletics.com/2011. If you’re a Season Ticket Holder you’ve already received your email with a personalized URL (and a one page postal mailing directing you of the same web address). We’d love to know what you think of the e-brochure. Feel free to post a comment.
As always, whether it’s the offseason or the middle of a 10 game homestand, we’re here to help you. A’s Ticket Services staff can be reached at (510) 568-5600 or at email@example.com. Drop us a line if it moves you.
If you are an A’s Season Ticket Holder, and if you’re not you should be, you probably attended the Saturday, October 3 post-game event at the Coliseum. The feedback we’ve received is that it was a smashing success. In case you missed it, all Season Ticket Holders were invited onto the field after the A’s game, where the ballplayers walked the circumference of the field to shake hands and give out “thank you” buttons. After the time on the field, fans visited the East Side Club. Robert Buan hosted the “Extra Innings” radio show with special guests Andrew Bailey, Ray Fosse, and Ken Korach. They talked A’s baseball and, along with Senior Director of Ticket Operations Steve Fanelli and Vice President of Sale & Marketing Jim Leahey, held a live raffle for autographed and game used items. Promotional items from the season were handed out to everyone. Complimentary food and drinks were provided as well.
As mentioned, the positive response we’ve received is tremendous. We were happy to create an event that highlighted our appreciation of Season Ticket Holders. We’re not only grateful for the response from A’s fans, but also for the cooperation of all A’s staff. It was a full team effort to host this event. The A’s organization hopes all Season Ticket Holders know how much we appreciate their continued support of the ball club.
If you have any photos or stories from October 3 we’d love to see or read. Feel free to share in the comments section. A few photos we snapped are below. Thanks again to all that attended and were involved in the October 3 event. We’re already looking forward to 2010!