Are you signed up to receive A’s emails? If you have been for a while you might have noticed some changes this season. And if you’re not signed up, get on board and check out what you’re missing.

In past seasons, the Monday email was titled Ticket Guide and the look was a little different. This season, the Ticket Weekly: Your Official Source for Athletics Tickets is more simple, contains less clutter, and is a handy tool for upcoming games, series, ticket offers, and special discounts.

The most notable changes to A’s email, however, is The Trumpet. Formally A’s Fastball, we renamed the bi-weekly email, sent shortly before each homestand, to something that was more relevant to the A’s. We went through many rounds of potential titles. Some were OK, some just awful. When “The Trumpet” was suggested it was easily the best choice without having any negative connotations (“The Trunk” comes to mind). Elephants “trumpet” when they speak and to trumpet something is to announce or call attention. Perfect. Our elephant logo and mascot tied in with the name of our newsletter was solidified. And in the process of the name change, we’ve also tried to make the text within The Trumpet less business, more jovial. The lead area is a short form editorial on what’s happening or coming soon. The blurbs about ticket offers or player appearances are often meant to be witty (but not always, we know). Check out a recent edition of The Trumpet on a webpage.

All fans can sign up for The Trumpet and other A’s emails at oaklandathletics.com. We’d love to bombard you with information!